OSPIRION

Ecommerce / Shopify / Photo + Film

Dec Merch

A complete ecommerce project: the website, custom Shopify code, every photograph and every video. All made by Max / Ospirion.

The project

The store and everything inside it.

Dec Merch is a New Jersey clothing brand with hand-dyed, one-of-one pieces. The project covered the entire public-facing store: its design, development, photography, video and visual direction.

I made the images, shot the footage and built the website. The content and the storefront were developed as one project.

The website

Shopify, made specific.

I designed and customized the full Shopify site, writing custom code into the theme to shape its layout and behavior. The storefront brings the brand story, collections and product photography into one place.

Visit the live store

Full project scope

  • Website design
  • Shopify development
  • Custom theme code
  • Product photography
  • Brand photography
  • Video production
  • Creative direction

Design, code, photography + video
Max / Ospirion

The photography

Each piece gets its own picture.

Original product photography made for the store. Clear views of the color, pattern and detail that make each piece different.

Dec Merch Fire and Water geode tee photographed against a white background
Fire and Water / Product photography
Dec Merch Storm Clouds geode tee product photograph
Storm Clouds / Product photography
Dec Merch Moss Tech geode tee product photograph
Moss Tech / Product photography

The brand imagery

More than product shots.

Original photography and campaign artwork give the store its own character, from the opening surf film to the backyard scene.

Dec Merch campaign artwork featuring friends playing a backyard dice game

Need a store of your own?

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