Creative Consulting
I review the way your business currently shows up online, identify what is helping, what is hurting and what can stay exactly where it is. Then I give you a clear direction for what should happen next.
Show me what you’re working with
The website may be fine. The photography may be fine. The message may be mostly right. But together, the pieces do not give people a clear picture of the business in front of them.
I look at the whole thing before recommending a fix. Sometimes the answer is new photo or video work. Sometimes it is a clearer page structure, a better brief for the current web partner or a shorter list of changes than expected.
The work
See the current presence clearly before prescribing a replacement.
Look at the website, profiles, messaging and media as one public presence.
Protect the parts that already work instead of replacing everything by default.
Find the points where the real business and the visible one stop matching.
Turn the gaps into a point of view and a practical order of operations.
Define what the finished work needs to communicate and how it should feel.
Put the work in a practical order so the important decisions happen first.
Make the right pieces, brief the right partners and protect the direction through the finish.
Plan and produce the photography, headshots or video the direction calls for.
Give an existing or outside partner the context and material needed for their part.
Check that the pieces still make sense together before the project is considered finished.
The deliverable
Not a vague brainstorm. A working document that makes the next decisions easier.
The parts already doing their job
The pieces weakening the whole
What happens first and why
People, place and detail needs
Stories and expertise worth capturing
Structure, message and partner notes
Owners, sequence and immediate actions
Choose the right scope
Best when direction is the missing piece
Best when the presence needs a substantial reset
A note on websites.
I shape the structure, message, imagery and feel of the website so it reflects the actual business. I can work with the designer or developer you already use, or help identify an outside partner if you need one. Any outside technical design or development work is scoped separately.
The current version is enough.