FAQ
Straight answers.
No sales fog.
What I make, what I do not build and what working together usually involves.
01What is a Practice Refresh?+
Practice Refresh is a coordinated update for an established business whose public presence has fallen behind the real one.
I determine what needs to change across the website, photography, headshots, video and messaging. Then I create the original media, shape the content direction and coordinate implementation with the appropriate web partner when technical work is needed.
Explore Practice Refresh02What does a Practice Refresh cost?+
Practice Refresh starts at $5,000. Final scope depends on team size, locations, production requirements, the amount of content needed and the coordination involved.
03Do you build entirely new websites?+
I handle the creative direction around the website: structure, messaging, photography, video and what the finished site needs to communicate. I am not a web-development agency.
If you already have a designer or developer, I can work with them. If you do not, I can help identify an outside partner and stay involved through the process. Any outside design or development work is scoped separately.
04Can you work with the website person I already use?+
Yes. I can give that person current media, clear direction and organized files, then review how the finished work comes together.
05How much is Headshot Day?+
Most Headshot Day sessions range from $750 to $1,500. Larger teams and sessions with additional team or environmental photography are custom scoped.
See Headshot Day06Do you come to the office?+
Yes. I produce headshots, photography and video on location throughout New Jersey so the work reflects the real people and space.
07What if people hate being on camera?+
That is normal. Most clients are professionals, not actors or presenters. I give clear direction, make small adjustments and keep the pace comfortable.
08Do I need to come up with video ideas?+
No. Planning is part of the engagement. I learn the business, identify what clients need to understand and build the shoot around those needs.
09Can you help with YouTube?+
Yes. I can plan, direct, record, edit and organize educational video for YouTube so the expertise is useful without creating extra homework for the business.
10Do you manage social media or SEO?+
No. Ospirion is not a social-media management or SEO agency. I create original photo and video work, then help coordinate how it is used across the channels that matter.
11What happens after the refresh?+
Ongoing Content is available for new hires, services, locations, fresh photography, interviews, educational video and other updates that keep the visible business current.
See Ongoing ContentStill sorting through it?