FAQ

Straight answers.
No sales fog.

What I make, what I do not build and what working together usually involves.

01What is a Practice Refresh?

Practice Refresh is a coordinated update for an established business whose public presence has fallen behind the real one.

I determine what needs to change across the website, photography, headshots, video and messaging. Then I create the original media, shape the content direction and coordinate implementation with the appropriate web partner when technical work is needed.

Explore Practice Refresh
02What does a Practice Refresh cost?

Practice Refresh starts at $5,000. Final scope depends on team size, locations, production requirements, the amount of content needed and the coordination involved.

03Do you build entirely new websites?

I handle the creative direction around the website: structure, messaging, photography, video and what the finished site needs to communicate. I am not a web-development agency.

If you already have a designer or developer, I can work with them. If you do not, I can help identify an outside partner and stay involved through the process. Any outside design or development work is scoped separately.

04Can you work with the website person I already use?

Yes. I can give that person current media, clear direction and organized files, then review how the finished work comes together.

05How much is Headshot Day?

Most Headshot Day sessions range from $750 to $1,500. Larger teams and sessions with additional team or environmental photography are custom scoped.

See Headshot Day
06Do you come to the office?

Yes. I produce headshots, photography and video on location throughout New Jersey so the work reflects the real people and space.

07What if people hate being on camera?

That is normal. Most clients are professionals, not actors or presenters. I give clear direction, make small adjustments and keep the pace comfortable.

08Do I need to come up with video ideas?

No. Planning is part of the engagement. I learn the business, identify what clients need to understand and build the shoot around those needs.

09Can you help with YouTube?

Yes. I can plan, direct, record, edit and organize educational video for YouTube so the expertise is useful without creating extra homework for the business.

10Do you manage social media or SEO?

No. Ospirion is not a social-media management or SEO agency. I create original photo and video work, then help coordinate how it is used across the channels that matter.

11What happens after the refresh?

Ongoing Content is available for new hires, services, locations, fresh photography, interviews, educational video and other updates that keep the visible business current.

See Ongoing Content

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